How Entrepreneur Today works

This page is where we keep our standards in the open. If you want to know how we source what we publish, how we correct ourselves, where reported work ends and opinion begins, and how we handle paid content, it is all here.

A point of view, signed

Entrepreneur Today writes from a clear point of view. We think the things founders are told to treat as character flaws are usually signals worth reading, and we report and write from that position rather than pretending we have no angle. We also think a point of view is only worth your time if a named person is willing to put their name on it.

So every feature and column on this site is signed by a named writer with a stated background and a body of published work you can read. We do not run anonymous pieces. We do not publish attacks on individuals hiding behind the publication's name. Our writers aim their work at the question, why capable founders freeze and what actually helps, never at the readers who have been struggling with it. If a piece ever reads like a recruitment pitch or a call to join something, we have failed our own standard, and you should tell us.

How we source the mechanism

When we explain why capable founders freeze, we are drawing on the established science of values and human behavior. We attribute that science to the researchers who developed it. We do not invent studies, we do not cite a half-remembered date to sound authoritative, and we do not present an existing body of work as a proprietary discovery of our own. When the evidence for something is thin or contested, we say so in the piece rather than overclaiming.

Reporting and interviews

Our reported pieces follow one rule above the others: a real account beats a good story. We do not name a result we cannot trace to a real person, and we do not present a handful of warm conversations as if they were a survey. When the available material does not support the stronger framing, we use the weaker, truer one.

Paid editorial content

We publish paid editorial content, and we are open about it. When a piece is paid, it carries the label "Advertisement" or "Paid Advertisement," it is created by or in coordination with a commercial partner, and it does not represent the independent editorial opinion of Entrepreneur Today unless we say so explicitly. The label sits at the top of the piece, above the headline, so you know what you are reading before you start reading it. Our full policy on this lives on ourAdvertising Disclosure →page.

Corrections

We get things wrong sometimes. When we do, we fix the piece, note what changed, and do not quietly delete the error. Corrections requests go to corrections@todays-entrepreneur.com.